SOOFT | the Firm

the Firm

NEOOX – Paediatrics Department

NEOOX is a business unit at SOOFT Italia S.p.A working in a sector which is completely new for us at the OO Group, different from ophthalmology but closely linked to it. Indeed, NEOOX works mainly in paediatrics, with a view to guaranteeing eye health to new-born patients, and to preventing eye complaints in children just as we do for adults.

Hierarchy
Our Paediatrics Department has a business manager and a marketing manager, in contact with the main paediatrics departments in Italy.

Products
Paediatrics products have been prepared after years of work alongside international companies and, with the help of scientific innovation, are extremely safe to use and help to protect they eye during its natural development.

The NEOOX price list is based on products containing lutein, specially designed for exact concentrations of carotenoid with an anti-oxidant function on those parts of the eye which are sensitive immediately after birth.

Other throw-away and repeat products provide antibiotic prophylaxis and allergy treatments, which are extremely tolerable and effective.
NEOOX also takes particular care with cleanliness around a baby's eyes, subject as they often are to inflammation caused by continual contact with people and things. Additionally, blockage of the tear duct can cause infections.

Questo testo è sostituito dal filmato Flash.

The most advanced scientific studies testify how, besides the still unclear role of the genetic predisposition in specific pathologies, environmental factors represent a basic aspect related to their beginning and course. Among these exogenous factors the nutritional supply is a main one; modern diets don’t allow the organism to have quality and quantity of food adequate to ensure the reaching and keeping of a proper tissular homeostasis, a required defence against all the stresses we daily subject our sight to.

Our products aim at fighting and where possible preventing the consequences all these variables have in damaging the eye health.

Not only do we choose the most advanced pharmacological and surgical therapies but at the same time we put our experience at disposition to grant the patient the right supply of food through an aimed at and effective dietetic integration recognised by oculists and supported by an always increasing international attention.

SOOFT so looks at a wide horizon of therapeutical solutions always caring not to preclude any aspect and helps the oculist by furnishing a wide and always up dated range of instruments for the patient’s treatment.